Build the Right Foundation

Build the Right Foundation

Laying a proper foundation is going to help you optimize your site (and business) from the get-go. It’s also going to make your job easier down the line when you have to make crucial decisions. The first thing you’ll need to tackle is your business plan.

What Is Your Business Plan?

Don’t be intimidated by the thought of creating a business plan. Even if you don’t have experience here, you can (and should) still make it a point to complete this step.

And trust me, it’s not as hard as you think it is.

All you have to do is answer a few simple questions, like:

1. Why do you want to start this company?
2. Is there currently a gap in the market?
3. What problem are you solving for your customers?
4. How does your product help solve this problem for customers?
5. What are you going to sell?
6. Who are you going to sell these items to? (i.e., Who is your target market or your target audience?)
7. What is your unique selling point or competitive advantage? (i.e., Why should your customers choose you over a competitor?)
8. How much can you afford in setup costs to get this company up and running?
9. How will you market your products?
10. Do you have a marketing plan?

Your answers to these questions should create a natural business plan for you.